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Identify five recent commercials that you have seen or watched that you believe are effective at advertising. Identify the part of the Hierarchy of Effects Model that the advertisement targets, noting the specific step in the model related to the part. Do any of the advertisements touch on the means-end concepts?  Answer the following questions: What market segment are the commercials targeted at (describe these […]

Identify five recent commercials that you have seen or watched that you believe are effective at advertising. Identify the part of the Hierarchy of Effects Model that the advertisement targets, noting the specific step in the model related to the part. Do any of the advertisements touch on the means-end concepts?  Answer the following questions: What market segment are the commercials targeted at (describe these […]

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