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Discussion Overview: Night Owl manufactures high energy drinks. Last year, Night Owl ran a promotional campaign in which consumers acquired “Party… Discussion Overview: Night Owl manufactures high energy drinks. Last year, Night Owl ran a promotional campaign in which consumers acquired “Party Points” by purchasing high energy drinks.  Consumers could exchange the party points for Night Owl merchandise.  Consumers could also purchase party points to meet the requried number of points needed for […]

Discussion Overview: Night Owl manufactures high energy drinks. Last year, Night Owl ran a promotional campaign in which consumers acquired “Party… Discussion Overview: Night Owl manufactures high energy drinks. Last year, Night Owl ran a promotional campaign in which consumers acquired “Party Points” by purchasing high energy drinks.  Consumers could exchange the party points for Night Owl merchandise.  Consumers could also purchase party points to meet the requried number of points needed for […]

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