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Chapter 7 in your eText focuses on communication.   Locate a communication piece from an organization about a change they have made – you can use a video, a company website or a news article.  Then analyze the effectiveness of the communication.  Consider especially how the eText argues that language matters.  What are the strengths and weaknesses of the communication and how would you improve it?  Give specific examples […]

Chapter 7 in your eText focuses on communication.   Locate a communication piece from an organization about a change they have made – you can use a video, a company website or a news article.  Then analyze the effectiveness of the communication.  Consider especially how the eText argues that language matters.  What are the strengths and weaknesses of the communication and how would you improve it?  Give specific examples […]

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