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A. What revolutionized the marketing research industry in the 1950’s? Why did this allow the industry to expand so rapidly? B. Who first introduced focus groups? What type of research are they considered to be? C. Describe the difference between client-side and supply-side research. What other terms are used to refer to companies that are involved in supply-side research? D. What are some advantages and […]

A. What revolutionized the marketing research industry in the 1950’s? Why did this allow the industry to expand so rapidly? B. Who first introduced focus groups? What type of research are they considered to be? C. Describe the difference between client-side and supply-side research. What other terms are used to refer to companies that are involved in supply-side research? D. What are some advantages and […]

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