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A.      Name and describe the two broad new-product pricing strategies. When would each be appropriate? (AACSB: Communication) B.      Define product bundle pricing. Give examples where companies have used this pricing strategy. (AACSB: Communication; Reflective Thinking) C.      What is promotional pricing, how is it used by sellers, and what are the risks? Give an example. (AACSB: Communication)

A.      Name and describe the two broad new-product pricing strategies. When would each be appropriate? (AACSB: Communication) B.      Define product bundle pricing. Give examples where companies have used this pricing strategy. (AACSB: Communication; Reflective Thinking) C.      What is promotional pricing, how is it used by sellers, and what are the risks? Give an example. (AACSB: Communication)

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